SKI DAZZLE; THE CHICAGO SKI SHOW & SNOWBOARD EXPO CELEBRATES ITS 45TH YEAR THIS FALL IN CHICAGO.

September, 2003 -- Ski Dazzleยฎ The Chicago Ski Show and Snowboard Expโ„ข is celebrating its 45th year as the Mid-West's largest annual ski and snowboard consumer show. This high profile and exciting fourโ€"day โ€œlifestyle eventโ€ attracts more than 38,000 active and enthusiastic skiers and snowboarders to the Rosemont Convention Complex & The Donald E. Stephens Convention Center.



From professional singles and families, through high school and college students, this show is positioned to be THE annual kick-off of the winter ski & snowboard season in the Chicagoland area.



Ski Dazzleยฎ features over 250 exhibit booth spaces showcasing the core companies of skiing and snowboarding, including reps from over 100 local, national and international winter resorts. There will be ski & snowboard retailers offering โ€œshow specialsโ€, seminars and clinics and a $1,000,000.00 Ski & Snowboard Sale with holiday shopping bargains for all ages.



In addition, multiple entertainment areas and daily events include continuous free ski lessons on the giant Learn to Ski ramp; an Xtreme Film Theater featuring the hottest young ski & snowboard movie producers, a floor to ceiling Climbing Wall presented by the Daily Herald, Search & Rescue Dog Demonstrations, a Free Cross Country Course and equipment to try, plus a Seminar and Celebrity Stage where valuable free prizes, lift tickets and trips can be won, and a personal appearance by legendary filmmaker Warren Miller who will be at the show all four days.



WHERE TO SKI OR SNOWBOARD, HOW TO GET THERE, AND BACK



Over 250 exhibitors from the โ€œWorld of Skiing & Snowboardingโ€ await visitors to Ski Dazzleยฎ 2003. Topping the list, resort and travel experts offer money-saving packages and travel bargains for singles and families including reps from over 100 of the top ski and snowboard resorts, properties and services in the U.S.A., Canada and Europe.



Travel & Resorts exhibitors include: Adventures on Skis, Lynx Ski & Golf, Afton Alps, Alpine Valley, Aspen, Snowmass, BC Ski Country- Canada, Big Mountain Resort, Big Sky Lodging, Big Sky Resort, Big Snow Country, Camp Sagawau Nordic, Cascade Mountain, Chestnut Mountain Resort, Christmas Mountain, Colorado Ski Country USA, Crested Butte, Crystal Mountain, Devil's Head Resort, Four Lakes Ski & Snowboard Park, Jackson Hole Chamber of Commerce, Jackson Hole Mt. Resort, Mount Bohemia, JacksonHoleVacation.net, Keweenaw Tourism Council, Killington Ski Resort, Mont Ripley Ski Area and Mont Ste. Anne.



Ski and Snowboard resort experts from Mt. Rose โ€" Lake Tahoe, Norway Mountain, Pine Mountain, Premier Destinations, Quebec Tourism, Red Mountain Resort BC, Resort Quest, Resorts of the Canadian Rockies, Shanty Creek, Ski Alaska, Ski Banff-Lake Louise, Ski Brule, Ski Lake Tahoe, Ski New Mexico, Ski Salt Lake, Ski The UP, Ski Utah, Smugglers Notch Resort, Steamboat, Stowe Mountain, Sundown Mountain, Sunshine Village, Swiss Valley Ski Area, Telluride Ski & Golf Co, The Canyons, Tyrol Basin, Vail Resorts, Valdoro Mountain Lodge, Vermont Ski Association, Villa Olivia Ski Area, Welch Village Ski Area, Whistler & Blackcomb Mountain Resort, Wilmot Mountain, Winter Park Resort, Grand Geneva and the Wisconsin Department of Tourismโ€ฆat last count!



Ski Dazzleยฎ offers visitors their only chance this season to speak directly to so many experts from top ski and snowboard resorts and all under one roof.



SKI AND SNOWBOARD SALE - $1,000,000.00 OF HOLIDAY BARGAINS!



Visit the Million-Dollar Ski and Snowboard Sale and Swap, for outstanding pre-Christmas values on all kinds of ski and snowboard equipment and clothing for adults and children. You'll find top quality new and used equipment, fashions and accessories from Midwest specialty ski and snowboard shops. In addition, you'll find super bargains on everything else for sale ... all priced to move and just in time for Holiday shopping! This is a great place to outfit an individual or an entire family at great savings on name brands.



Plus, Chicagoland residents are even invited to bring their good condition used ski and snowboard equipment and place it in the โ€œUsed Equipment Areaโ€ in the Sale. Public Registration of used equipment is located just inside the Rosemont Convention Complex at the Donald E. Stephens Convention Center entrance. There will be a 15% charge ONLY if your item is actually sold at the Million-Dollar Ski and Snowboard Sale and Swap. Complete registration details will be posted online through a special link on The โ€œStuff To Buyโ€ page at www.skidazzle.com/chicago



ONE-STOP SHOPPING



In addition specialty ski and snowboard retailers bring a selection of current season equipment and clothing, plus the greatest advice to help you make your equipment selection for the safest and most enjoyable winter, ever!



It's all under one roof at Ski Dazzleยฎ, so come meet the experts from, Viking Ski Shop, RQ Board Shop, Shred Shack and Zumiez to name a few. They are here to give you expert advice and one-stop shopping convenience for new season merchandise and holiday โ€œShow Specialsโ€.



DAILY HERALD'S FREE ROCK CLIMBING WALL



Visitors to the show have a FREE chance to try their hand (and feet!) on the Daily Herald's 20 foot high rock climbing wall right on the show floor! Offered as another pre-season fitness and conditioning discipline that is also great fun, professionally trained instructors from 3N1 Productions will be on hand to make the climb safe and easy for children, as well as, adults. This is a great โ€œphoto opโ€ so bring your friends, your family and your cameras



XTREME FILM THEATERโ„ข HOSTED BY SKI PRESS MAGAZINE



XTREME FILM THEATERโ„ข will be hosted by Ski Press Magazine. They will be presenting White Knuckle Extreme Action Sports Videos featuring some of the hottest ski and snowboarding films and previews available. Non-stop action from producers like Warren Miller, Matchstick, Poor Boyz, Exodus, Standard, Jib Tech and more!

Ski Press Magazine will give away DVD's, Videos and Prizes to lucky winners every two hours. If you have to take some of this wild action home, full-length movies and DVDs on Skiing, Snowboarding and Extreme Sports of all kinds will be available for purchase from White Knuckle Extreme - Sports Videos.



FIRESIDE CHATโ„ขSEMINARS - PRIZES & MONEY SAVING SEMINARS WITH CELEBRITIES & EXPERTS



The Ski Dazzleยฎ Fireside Chatโ„ข seminar series will be hosted by Ski Dazzleยฎ Co-Producer, Judy Gray and will feature visiting celebrities and experts. These informal seminars offer tips on winter travel bargains, new technology in skiing and snowboarding equipment, backcountry helicopter & adventure tours and even winter photography.



Special guest, award winning filmmaker Warren Miller, will join us for a series of Fireside Chats. Don't miss this chance to meet an incredible legend of skiing who will share humorous stories of his 50 plus years of entertaining skiers and snowboarders around the world.



Ski Press Magazine will be sending two members of their 2003-2004 Ski Equipment Test & Editorial Staff to help answer questions about the latest evaluations of equipment. Marc-Andre Nadeau โ€" Director of the Test Program, and Former Canadian Demo Team Member and 7-year member of the Test Team, Isabelle Sauvauge will share their extensive knowledge at daily seminars.



You can count on ski & snowboard Factory Reps and surprise celebrity guests to stop by the show for a visit. The Fireside Chatโ„ข has featured World & Olympic Champions, Entertainment, Political, and Sports Celebrities.



This is also where we give away thousands of dollars of prizes, including lift tickets, accessories, brand new skis and snowboards, just for audience participation! The Fireside Chatโ„ข is a great chance for attendees to get straight answers about their sport in a relaxed and informal setting at the showโ€ฆAND win incredible prizes!



Schedules and content will be different every day, so check at the show for program updates or log on to the โ€œEventsโ€ page at www.skidazzle.com/Chicago for up-to-the-minute guest and topic line-up information.



AWARD WINNING FILMMAKER - WARREN MILLER



Warren Miller is an expert surfer, sailor of catamarans, ski instructor, author, columnist, humorist, entertainer and all-around nice guy. Warren Miller is famous for bringing the sport of skiing to the big screen. He writes with wit and keen insight about skiing, filmmaking and traveling. โ€œWarren Miller is a combination of Jean-Claude Killy, Robert Redford, Ingmar Bergman, and Woody Allenโ€ says the Los Angeles Times.



He purchased his first still camera at the age of nine, for thirty-five cents, which started a career that will continue well into the next century. In junior high school wood shop, in 1938, he built his first surfboard and that same year he purchased a pair of pine skis with toe straps in a garage sale in Hollywood for two dollars. His roller skates, bicycle, surfboard, and skis allowed him a freedom that has fueled his life-long search and filming of exciting activities, sharing with the world his vision of freedom.



Though he went on to make films on numerous subjects, his name eventually became synonymous with extreme skiing, snow boarding, and windsurfing. The films were chiefly distinguished by their feats of athleticism, their creative camera shots, and of course, the famed Miller humor. For a half-century, the Miller films have introduced audiences to every new aspect of every winter and nearly every summer sport played without a court and without a score -- activities people do on weekends.



Looking back on his long career, Miller remains true to character. "I'm a 14 year-old kid", he reflects, "trapped in a 73 year-old body, and I still don't know what I'm going to do when I grow up."



Warren will be available for photos and autographs of his posters, books and movies at the Warren Miller booth and will also be a featured guest at the Fireside Chat Seminars during Ski Dazzleยฎ.



THE GOOD DOGS ALWAYS WEAR WHITE



Our Ski Dazzleยฎ Snow Dog mascot is a remarkable nine-year old, pure white male German Shepherd, named "Sequoia". He โ€œcarries a badgeโ€ and is looking to rescue any skier or snowboarder in distress. This amazing animal is a K9 member of the California Rescue Dogs Association and Canadian Avalanche Rescue Dogs Association and has been trained to locate lost or missing people in challenging terrain and conditions.



In his job, Sequoia rides the chairlifts and is often air-lifted to remote areas by helicopter. He is then lowered and raised by harness in and out of dangerous areas to search for lost hikers, snowboarders and skiers. In his โ€œoff hoursโ€ Sequoia enjoys racing down the ski runs in California following his owner, playing with the kids and adults during Ski School breaks and as a member of the Ski Patrol, joyriding in helicopters and snowcats.



Rick Strasser, who is Sequoia's owner and handler, is a Firefighter and Paramedic for the Barstow Fire Department in Southern California and has been a member of various emergency and rescue services for over twenty years. Strasser, and Sequoia have been instrumental in the safe rescue of hundreds of careless or unlucky hikers, winter sport enthusiasts, lost childrenโ€ฆ and adults.



Sequoia and Rick will be on hand at Ski Dazzleยฎ 2003 to personally meet attendees and together they will demonstrate how these canine โ€œwonder dogsโ€ safeguard our lives and quickly capture our hearts. Come meet these local heroes during their personal appearances and daily demonstrations at our Fireside Chatโ„ข Seminar Stage exclusively at Ski Dazzleยฎ โ€" The Chicago Ski Show and Snowboard Expoโ„ข.



FREE SKI LESSONS AND XC DEMOS



Ski Dazzle will be giving free ski lessons on a Giant indoor ski school ramp right at the show! Bring a beginner to the show and professional instructors will give them their first lesson on โ€œthe hillโ€! This is a great way to put a friend or family member on the road to skiing. These free ski ramp lessons include all the necessary equipment and professional instruction.



In addition, Camp Sagawau Nordic will have a custom XC course set up and will provide all equipment, giving FREE XC lessons to all ages and abilities, right at the show. They will also be awarding prizes of 2 for 1 lift passes and use of equipment.



PRIZES, CONTESTS & GIVEAWAYS OFFER OVER $15,000 OF PRIZES



$15,000.00 of prizes have been donated from Snow Industry Equipment Reps, Ski Dazzleยฎ Exhibitors and Resorts. These will be awarded in hourly event drawings for free lift tickets, free skis, free snowboards, trips and accessories offering lots of ways to win and will add to the fun throughout the four days of Ski Dazzleยฎ 2003.



BUY ADVANCE TICKETS ON-LINE



You can save time and avoid lines at the show. Buy your Regular Admission tickets or Children's tickets on-line at www.skidazzle.com/Chicago and print them right from your own computer with our secure on-line ordering software.



SKI DAZZLEยฎ - A PARTY WITH A PURPOSEโ„ข



Ski Dazzleยฎ 2003, at the Rosemont Convention Center Complex is the most important ski or snowboard trip you will make this season. It's all under one roof, at the Donald E. Stephens Convention Center and features the latest winter travel bargains plus expert advice you can't get anywhere else.



There will be ski and snowboard experts from equipment to resorts; ski and snowboard celebrities; money-saving tips; loads of family entertainment; plus holiday bargains galore from the $1,000,000.00 Ski and Snowboard Saleโ€ฆit's no wonder Ski Dazzleยฎ 2003 - The Chicago Ski Show and Snowboard Expoโ„ข is called, โ€œA Party with A Purposeโ„ขโ€ by both exhibitors and attendees alike.



SKI DAZZLEยฎ WEBSITE



Updates and details, including a new โ€œon-line ticketing optionโ€, show hours, Ski Dazzleยฎ exhibitor list and hot links, features, seminar schedules, celebrities, driving directions and entertainment schedules, are available on the Internet at www.skidazzle.com/Chicago.




-End-



Copyright 2003 โ€" Ski Dazzle LLC

Ski Dazzleยฎ and The Chicago Ski Show & Snowboard Expoโ„ข are registered trademarks of Ski Dazzle LLC



All schedules, appearances, times and events are subject to change but were confirmed

at the time of printing this news release.



FACT SHEET



WHAT:
Ski Dazzleยฎ 2003 โ€ข The Chicago Ski Show & Snowboard Expoโ„ข

45th Anniversary of The Mid-West's Largest Consumer Ski & Snowboard Show



WHERE:
Rosemont Convention Complex


Donald E. Stephens Convention Center


5555 N. River Road

(Near Junction of the I-294 & I-190)



RIVER ROAD EXIT Off The I-190.

Adjacent to O'Hare International Airport.

Rosemont, Illinois 60018

(847) 692-2222 Info Line



WHEN:
4 DAYS ONLY! November 06 - 09, 2003



HOURS:
Thursday
Nov. 06
4:00 pm
- 10:00 pm



Friday
Nov. 07
4:00 pm
- 10:00 pm



Saturday
Nov. 08
11:00 am - 10:00 pm



Sunday
Nov. 09
11:00 am - 5:00 pm



PRICE:
$ 8.00

REGULAR ADMISSION



$ 6.00
DISCOUNT ADMISSION

Discount Coupons available from participating Ski & Snowboard Shops while supplies last.



$ 3.00

Children 6 โ€" 12 years



FREE

Children 5 and Under



ON LINE TICKETING:



FULL PRICE - REGULAR ADMISSION & CHILDREN'S TICKETS

AVAILABLE ON OUR WEBSITE:



www.skidazzle.com/Chicago



Secure Server with On-Line Ticketing & Printing right from your computer



WEB SITE:
www.skidazzle.com/Chicago



For updates on Ski Dazzleยฎ events, driving directions and exhibitor hot links.